Hammer and Coop
February 23, 2007 09:43 PM Filed in: Personal
MINI has made a bit of a comeback since being purchased by BMW. It's a car that is cute, fun, and gets relatively good gas mileage. When I bought my 2006 Mini Cooper S a little over a year ago, there was no dealer inventory where I was. You built your car, they ordered it, and you waited until it showed up.
MINI has also been known for its rather humorous (in my opinion) advertising. To introduce the new 2007 MINI Cooper, they've taken advertising one step further. Hammer and Coop. This is a humorous spin on Starsky and Hutch, Magnum PI, and Knight Rider (at the least) -- a short series of what can best be described as long commercials -- all done with that same bizarre MINI humor.
I found it humorous. If not a little male-centric. http://www.hammerandcoop.com -- I give it 4.5/5.0 stars of approval. It doesn't get a perfect score because, well, it *is* marketing....
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